Our world of stories, self-care rituals and skincare secrets.
Spotlight on Our Indian Ingredients: Jasmine’s ...
"Jasmine is considered the queen of flowers, and its fragrance is like a melody that touches the heart and soothes the soul." - Rabindranath Tagore The musky and zesty jasmine...
Explainer On Our 3 Sunscreens: What They Are An...
On our mission to create a simple, joyful, and effective skincare regime, we knew that we’d have to pay special attention to one of the essential steps: using sun protection....
Spotlight on Our Indian Ingredients: How Licori...
When most of us think of licorice, we think of a sweet treat. But this plant is so much more than just an ingredient in candy—it's a powerful medicinal herb...
Why We Created Licorice Beam, Our Clear Gel Sun...
Even after creating two unique textured sunscreens—Turmeric Shield sunscreen serum and Patchouli Glow sunscreen drops—our R&D team was searching for yet another formulation. Every skin type, skin concern, and preference...
Cleanse - Hydrate - Protect: The Simple yet Eff...
It can be overwhelming to figure out what works best for your skin. But we're here to introduce you to our signature Cleanse, Hydrate, Protect routine. This three-step regimen is...
Clinical Testing vs Consumer Testing: The Vast ...
Clinical testing in skincare is a key defining factor of how substantial the claims made by the products are. The marketing claims and packaging enclose information that pertains to the...
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