About us

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Our Mission

We are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday.

OUR PHILOSOPHY

We believe in the power of small, consistent steps to achieve lasting results.

By combining time-tested holistic practices with the latest in innovation, we help you consciously commit to nourishing your mind, body and spirit with self-care rituals that work.

Why 82°E

We’re born in India, for the world.

Inspired by 82°30' East, the standard meridian that passes through India and shapes our relationship with the rest of the world, we have set out to create a modern self-care brand that is Indian in its ethos and global in its outlook. Innovative yet grounded, this duality informs every product we make and every practice we share.

A Note from our Co-founder

With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices.

The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted and clinically tested so you can build simple, joyful and effective everyday rituals to care for the health of your skin.

And while this journey of discovery and learning has been mine so far, I am beyond thrilled to finally share it with all of you.

With Love & Gratitude,

Deepika Padukone

We are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday.

We are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday.

We believe in the power of small, consistent steps to achieve lasting results.

We’re born in India, for the world.

A Note from our Co-founder

A Note from our Co-founder

A Note from our Co-founder

Join our community to get exclusive access to products, events, self-care rituals and more.

A Note from our
Co-founder